Our approach means we're able to measure the health of any business and portfolio, across any sector, anywhere in the world - all in a way that's inclusive and supports more equitable access to finance for all.
But what does that really mean? It means we want to create an environment where the business, lender and the wider financial services market truly benefit from one another.
A place where our partners are able to track, measure and benchmark their clients on performance insights that come directly from the owner, whilst businesses are able to understand and evidence the growth performance of their own business, no matter who they are - this unlocks a new and inclusive financial services model that’s ensures equitable access to finance for all.
Fairness, inclusivity and authenticity are key values for us.
With GFA, our partners benefit not just from the growth KPIs that have been co-designed with the financial market, but they also benefit from the data network effect of being able to benchmark their portfolio against every other GFA partner anywhere in the world.
This creates a inclusive situation where everyone wins, because they all get access to hidden intelligence that would otherwise be unavailable to them.
Consider a business that’s operating 20% lower against similar businesses across your portfolio, because of a slight difference in their profile - with GFA, you now who and why because of the way we assess your clients but more importantly, you’re now in a position to make a more informed decision about it.
You now have all of the business health performance data you need, how you choose to use the intelligence is up to you.
Now let’s consider your clients...
They benefit because they are always fairly assessed against a set of growth KPIs that are solely focused on business health performance.
This means that diverse characteristics like ethnicity, size of business, gender, revenue, country of origin, etc do not matter! Our inclusion algorithm scores all the same, and is built to cater for all businesses no matter who they are.
This inclusive approach creates a fairer and more equitable access to finance for all businesses regardless of any difference they may have.
Inclusivity is something that underpins everything that we do. It’s not a wishy washy value that we preach for brand or PR. It is in the very DNA of our business.
From the way we built our platform, to how we provide the intelligence you need, to the team we are building, we believe a culture of inclusivity is key for financial markets to survive.
With over 80 years of core experience across Finance, Business Growth Support and Global Technology and Software Design, our award-winning team understand the practical and real-life challenges, of responding to industry and business disruption.
We are grateful, with a few reasons for you to be excited about GFA.