We exist to ensure every business has a fair opportunity to reach its
full potential, regardless of any differences they may have.
In private credit, critical borrower data is often siloed, fragmented, and opaque. This creates blind spots that increase credit risk, elevate costs, and limit access to growth capital for deserving businesses.
GFA Exchange removes this critical inefficiency.
Our secure, API-first platform transforms borrower-level insights into anonymised decision-grade market signals, to remove data opacity and give lower middle market lenders earlier risk visibility, more accurate pricing, and confident capital deployment.
For lenders:
- Reduce portfolio and concentration risk with early warning signals
- Improve risk-adjusted returns with actionable intelligence
- Strengthen regulatory compliance with transparent, data-driven insights
- Enhance origination quality and portfolio performance
- Expand into new markets previously considered too risky
- Boost LP confidence and capital raising
Our Vision
By creating liquidity in borrower-level intelligence, we are building market-level risk infrastructure for more efficient private credit markets - where risk is visible in real time, concentration is managed proactively, and capital flows where it creates the most value.
This isn't just about technology - it's about market-level risk infrastructure that works for everyone.
With over 60 years of combined experience across growth finance, direct lending, global enterprise and fintech, our founding team has funded 800+ businesses, deployed £600M+ in growth capital, and shaped the credit infrastructure that is needed to evolve.
Authentic. Inclusive. Innovative.
These values define who we are, and what we do.
"We believe that borrower performance data is a liquidity class that deserves to be accessible, comparable and actionable, empowering portfolio companies, capital providers and the society we all serve."
Joel Blake OBE, Founder & CEO.
Contact us today to learn more about how we can partner today.
Our award-winning team brings expertise from deploying capital, building institutions, and understanding real-world portfolio challenges.






We are grateful, with a few reasons for you to be excited!








