Our approach means we're able to measure the business health of any portfolio, across any sector, anywhere in the world - all in a way that's inclusive and support more equitable access to finance for all.
But what does that really mean? It means we want to create an environment where the business, lender and the wider financial services market truly benefit from one another.
A place where lenders are able to track, measure and benchmark clients on performance insights that come directly from the owner. Whilst businesses are able to understand and evidence the growth performance of their own business no matter who they are - supporting a new and inclusive financial services model that’s ensures equitable access to finance.
Fairness, inclusivity and authenticity are key values for us.
With GFA, lenders benefit not just from the growth KPIs that have been co-designed with the financial market, but they also benefit from the data network effect of being able to benchmark their portfolio against every other lender in GFA.
This creates a situation where everyone wins because they all get access to hidden intelligence that would otherwise be unavailable to them.
Consider a business that’s operating 20% lower against similar businesses across your portfolio. With GFA, you now know about it because of the way we assess your clients but more importantly, you’re now in a position to make a more informed decision about it.
You now have all of the business health performance data you need, how you choose to use the intelligence is up to you.
Now let’s consider clients...
Clients benefit because they are always fairly assessed against a set of growth KPIs that are purely focused on business health performance.
This means, size of business, country of origin, ethnicity, none of that matters because the way we score clients is weighted on the responses and built to cater for all businesses no matter who they are.
This inclusive approach creates a fairer and more equitable access to finance for all businesses regardless of any difference they may have.
Inclusivity is something that underpins everything that we do.It’s not a wishy washy value that we preach, it’s the basis of our business.
From the way we built the platform to how we provide the intelligence you need, we believe a culture of inclusivity is key for financial markets to survive.
With over 40 years of experience across Finance, Business Growth Support and Global Technology and Software Design, our award-winning team understand the practical and real-life challenges, of responding to industry and business disruption.