We like to keep things simple

Suitable for all types of financial providers
(more accounts monitored, more insight you receive, the lower the fee).
Manage and send automated appraisals to clients
Benchmark performance responses against one another
Get quarterly trends and performance reports
Enterprise-grade security
24/7 support
Trade clients and intelligence with other organisations securely
API integrations
Customised assessments

Basic

£50 per account monitored, per month (up to 99 accounts)

Manage and send automated assessments to clients
Benchmark performance responses against one another
Get quarterly trends and performance reports
Enterprise-grade security
24/7 support
Trading functionality
API integrations
Customised assessments

Premium

£25 per account monitored, per month (100+ accounts)

Manage and send automated assessments to clients
Benchmark performance responses against one another
Get quarterly trends and performance reports
Enterprise-grade security
24/7 support
Trading functionality
API integrations
Customised assessments

Enterprise

For more information please get in touch
with us!

Manage and send automated assessments to clients
Benchmark performance responses against one another
Get quarterly trends and performance reports
Enterprise-grade security
24/7 support
Trading functionality
API integrations
Customised assessments

Frequently asked questions...

How do you ensure appraisals are fair and inclusive of all businesses no matter size, location, etc?

The weighted score that sits behind our algorithm is what drives your results. The model is calculated based on business size, revenue, region, etc and abstract weighted by the real-time health and performance of the business against our clients portfolio and peer ranked against other GFA partners.

Do you track internal metrics, such as creditor days, debtor days, EBITDA, etc?

Most lenders develop and track their own internal metrics to suit their organisation. We provide unique augmented SME owner insight to compliment what you already do/have, so they can make even more informed decisions.

Is the usage of your model for working out loan repayment charges?

No, we don’t get involved with your own internal credit risk and loan management processes.

Does GFA measure growth performance specifically or does it measure internal lending ratios?

We focus purely on the business health performance of a lenders portfolio. This is to give you added value information to support your own internal financial risk and lending processes.

Are you able to flag if a client hasn’t responded or completed an appraisal?

Yes, GFA tells you which appraisal emails have been opened and also provides a list of those which have completed their assessment, along with those who haven't.

Where do you fit in when it comes to covenants?

We are not involved in the actual terms of a lending agreement, therefore the creation of covenants would be under the discretion of the lender/client relationship.

But we do stipulate that you make it mandatory for clients to complete their GFA quarterly appraisal on an ongoing basis, making this part of their ongoing financial agreement.

Can we customise the client appraisals that go out?

This feature is available at our Enterprise level.

What is the growth model you use and how robust is it?

Our algorithm design was built from direct question study of 6,500 SMEs with a globally reknowned business school, coupled with a 6 month data analysis with a Tier 1 financial lender and a focus group of their customers. This is how we designed our unique growth AI appraisal model to predict SME growth, and is continually refined through use.

Does GFA tell me if a business is growing and growing at what percentage against another business?

Yes, you can directly compare specific clients and their responses against one another in the platform. For instance, you may compare business health and performance by staff numbers, revenue, sector and 20+ other growth KPIs.

Do you pull on external data sources?

GFA does not pull any external data sources. Instead, we source pure insight directly from your own customers.

This gives you new information that you may not have been aware of, helping you to reduce risk, cost and improve business performance.

"We are all starting to realise the importance of building intelligence around the SMEs that we support. GFA helps to ensure we effectively track the progress of SMEs, enabling us to better serve them."

- Richard Myers (Commercial Director)

"Financial services require new and innovative ways, to help SMEs access the finance they need to grow. We are absolutely delighted to support GFA Exchange for their unique and inclusive use of data intelligence technology, to help financial firms respond to business finance needs at scale."

- Ewa Bloch (Regional Manager)

"In a challenging environment for anyone lending money to companies, GFA provides an inclusive solution that helps financial service sector firms identify the type of clients most likely to deliver long-term growth and manage risk with more confidence. This allows them to make better lending decisions that will support their business objectives."

- Marcus Scott (Former COO)

A more inclusive way for lenders to assess their clients and identify who's likely to grow

Benchmark growth potential
Benchmark client performance against one another and across specific sectors, helping you to understand the health of your portfolio.
Monitor your portfolio
We know it takes time to truly understand what's happening with your clients. With GFA, you can monitor performance and trends through our reports.
Trade your underperformers
Easily trade under performing businesses with best suited providers. This way, lenders are able to benefit from one another and reduce bad investment risk.
Get started within hours
We don't make onboarding difficult for you, Once you've signed up, you're able to send appraisals out to your clients easily and quickly.
Compliant in every way
We meet both FCA and GDPR requirements by encrypting all of the data that you upload into GFA. Enterprise-grade security.
Data network effect
The more organisations that join us, the more business health performance data generated. This increases the size of opportunity and overall value for everyone.
gfa exchange dashboard

Empowering
lenders in a
whole new way

Identify who in your portfolio is likely to grow, who isn't and why.