Skip to the content

Why us?

Our vision has always been, to help others have the best opportunity to grow.

We know that the combination of COVID-19, digital and data disruption, has made it more difficult to operate in the financial services sector, whether you lend, invest, manage funds or consult with other companies.

Our mission is to help you identify and support your customers with the highest growth potential, so you can reduce risk and cost and help more even businesses to grow! 

As an award-winning business, our passion comes from our commitment to remain lean, agile, and flexible to the needs of every partner.



Our Story

GFA Exchange was founded with a vision for helping financial services providers accelerate their support, for growing businesses.

We add value to our partners, by providing bespoke and secure responsible business growth intelligence tailored to their own customers.

All our data is held in the UK with government-grade security. We are both GDPR and FCA compliant, and any information held is secured with a series of industry-approved encryption practices in place.


Our Team

We were founded by Joel Blake OBE, a multi-award-winning entrepreneur who has worked, built, and helped to scale businesses intertwined with financial services, business support, and technology for over 20 years.

Our team consists of global technology and data and experts in their own right, with over 60 years' experience across Finance and Technology and supporting high growth companies.

To date, we are proud to have been voted a UK Top 100 Fintech Startup, selected as one the prestigious Innovation 50 and a Rising Stars Award.


Deeper insight for better decisions

We help finance providers manage their lending and investment risk. We identify which of your customers are likely to grow, which are not likely to grow, and tell you why.

Why not book a 30 min demo session to learn how?


Supported by