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Our team

Our passionate team are recognised experts within their areas of expertise.

With over 60 years of experience across Finance, Business Growth Support and Global Technology and Software Design, our award-winning team understand the practical, and real-life challenges of responding to global change.

Joel Blake OBE

Founder & CEO

Joel has over 15 years experience of business growth support. He is the former Executive Lead for Access to Finance and Growing Businesses for the GBSLEP supporting the needs of over 10,000 SMEs. He has direct experience of co-founding a financial lending firm that grew by 135% growth and funded over 650 businesses.

Outside of GFA Exchange, he is the current Vice-President of the UK's first Commonwealth Chamber of Commerce and a Fellow of the National Centre for Entrepreneurs. He was awarded an OBE in 2016 for Services to Business Support and Enterprise.

Stuart Muckley

Head of Product

With a passion for technology, Stuart has over 24 years experience across Software Architecture, AI Development, Digital Infrastructure and Technology Consultancy.

He built products and has lead software teams, driving innovation for many global brands including Microsoft, Fujitsu, GAME and the Universal Music Group.

Phil Weber

Data Scientist

Phil is a UK expert in Forensic Data Science. He leads on the integration of AI with SMEs, Data Analytics and Business Modelling. He has worked extensively with globally-leading universities and has a PhD in Computer Science. 
Prior to working in academia, Phil worked as a Senior Technologist at Egg Financial Services and as a Systems Engineer at ICL.

Non-Executive Advisor

Theodora is Chief Executive of Responsible Finance, the leading voice for the responsible finance industry. Previously, Theodora worked as Responsible Finance’s Policy and Research Manager leading on the development of member performance and industry trends.

Before joining Responsible Finance in November 2013, Theodora worked in economic development consulting and community finance in the US. 

Increase value to your customers!

By working with us, we can give you access to unique insight on your SME clients, so you can serve their needs better, whilst reducing your own financial risk and cost!

Why not book a 30 min demo session to learn how?


Mills & Reeves Innovation50